This is the ethos of Otaku Emporium. I want the brand to serve as a constant reminder that by doing the things that are meaningful to you, in turn, they are seen as meaningful to others. No matter how trivial or small they may seem in the grand scheme of things, what you do matters to someone out there.

To be honest, I have struggled with this idea for a long time until recently. Although I have been fortunate to find some level of success with Otaku Emporium, I quite often found myself thinking about the bigger picture. What is it that Otaku Emporium is actually contributing to society?

Why am I even doing this?

In 2023, that all changed.

I knew that I wanted the brand to serve as an outlet for anime fans (including myself) to look to as inspiration in finding their own reason to smile. To find purpose, meaning, joy and comfort in daily life. To try the things that excite you, to wear the clothes that you like to, and authentically do the things that make you original, unique. The thought that, just maybe, through Otaku Emporium -- the designs, the characters, the messaging -- I can somehow help bring more smiles, more feelings of self-fulfillment, it truly gives me a greater sense of purpose.

Maybe I've just watched too many slice of life anime's, but I've always found them so beautiful in how they make "regular life" seem not so regular when you try reflecting inward on yourself from a different perspective. Everyone's life is unique and that's something worth celebrating and smiling about.